{"id":15298,"date":"2015-07-21T14:19:30","date_gmt":"2015-07-21T14:19:30","guid":{"rendered":"http:\/\/uniconxml.mintithemes.com\/?page_id=15264"},"modified":"2016-03-09T16:27:48","modified_gmt":"2016-03-09T16:27:48","slug":"home-agency","status":"publish","type":"page","link":"https:\/\/www.pinpoint-marketing.co.uk\/site\/","title":{"rendered":"Home: Agency"},"content":{"rendered":"<div  class=\"wpb_row vc_row-fluid standard-section section  section-no-parallax  stretch   \" data-speed=\"1\" style=\"\"><div class=\"col span_12 color-dark left\">\n\t<div class=\"vc_col-sm-12 wpb_column column_container col no-padding color-dark\" style=\"\" data-animation=\"\" data-delay=\"\">\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<div class=\"single_image wpb_content_element align-left   \" data-animation=\"none\" data-delay=\"0\"><img loading=\"lazy\" decoding=\"async\" width=\"1091\" height=\"762\" src=\"https:\/\/www.pinpoint-marketing.co.uk\/site\/wp-content\/uploads\/2015\/07\/Pinpoint_Logo_wide2a.png\" class=\"attachment-full\" alt=\"\" srcset=\"https:\/\/www.pinpoint-marketing.co.uk\/site\/wp-content\/uploads\/2015\/07\/Pinpoint_Logo_wide2a.png 1091w, https:\/\/www.pinpoint-marketing.co.uk\/site\/wp-content\/uploads\/2015\/07\/Pinpoint_Logo_wide2a-300x210.png 300w, https:\/\/www.pinpoint-marketing.co.uk\/site\/wp-content\/uploads\/2015\/07\/Pinpoint_Logo_wide2a-768x536.png 768w, https:\/\/www.pinpoint-marketing.co.uk\/site\/wp-content\/uploads\/2015\/07\/Pinpoint_Logo_wide2a-1024x715.png 1024w\" sizes=\"auto, (max-width: 1091px) 100vw, 1091px\" \/><\/div>\n\t\t<\/div> \n\t<\/div> \n<\/div><\/div><div  class=\"wpb_row vc_row-fluid standard-section section  section-no-parallax  stretch   \" data-speed=\"1\" style=\"\"><div class=\"col span_12 color-dark left\">\n\t<div class=\"vc_col-sm-12 wpb_column column_container col no-padding color-dark\" style=\"\" data-animation=\"\" data-delay=\"\">\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<h1 class=\"headline font-inherit fontsize-m fontweight-inherit lh-inherit align-center transform-inherit \" style=\"margin: 0 0 20px 0;\">Pinpoint is a collective made up of individuals who are expert in their chosen fields:<\/h1>\n\t\t<\/div> \n\t<\/div> \n<\/div><\/div><div  class=\"wpb_row vc_row-fluid standard-section section  section-no-parallax  stretch   \" data-speed=\"1\" style=\"\"><div class=\"col span_12 color-dark left\">\n\t<div class=\"vc_col-sm-12 wpb_column column_container col no-padding color-dark\" style=\"\" data-animation=\"\" data-delay=\"\">\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<h1 class=\"headline font-inherit fontsize-l fontweight-inherit lh-inherit align-center transform-inherit \" style=\"margin: 0 0 20px 0;\">Graphic Design: Video Production: Event Management: Web Design and Social Media<\/h1>\n\t\t<\/div> \n\t<\/div> \n<\/div><\/div><div  class=\"wpb_row vc_row-fluid standard-section section  section-no-parallax  stretch   \" data-speed=\"1\" style=\"background-color: #2a79bf; padding-top: 75px; padding-bottom: 50px; \"><div class=\"col span_12 color-light left\">\n\t<div class=\"vc_col-sm-12 wpb_column column_container col no-padding color-dark\" style=\"\" data-animation=\"\" data-delay=\"\">\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<div class=\"headline font-inherit fontsize-m fontweight-400 lh-19 align-left transform-inherit no-transform\" style=\"margin: 0 10%;\">At Pinpoint Marketing, we help our customers communicate with their customers: be those customers external, or internal. Whether that\u2019s through digital media channels, via audio-visual communications, graphic design and print, or through physical events, we have the expertise to help. The creation of one cohesive approach through a variety of channels is our strength. From devising strategy, through to implementation of campaigns and all their component elements, our team of specialists will work with you to achieve your end goals.<\/p>\n<p>Take a look at each element in overview. Talk to us to find out more.<\/p>\n<p>Digital media<\/p>\n<p>Video Production<\/p>\n<p>Internal &amp; External Communications<\/p>\n<p>Event Management<\/div>\n\t\t<\/div> \n\t<\/div> \n<\/div><\/div><div class=\"section-triangle\"><div class=\"section-triangle-color\" style=\"border-color: #2a79bf transparent transparent transparent;\"><\/div><\/div><div id=\"team\" class=\"wpb_row vc_row-fluid standard-section section  section-no-parallax  stretch   \" data-speed=\"1\" style=\"background-color: #ffffff; padding-top: 50px; padding-bottom: 50px; \"><div class=\"col span_12 color-dark left\">\n\t<div class=\"vc_col-sm-12 wpb_column column_container col no-padding color-dark\" style=\"\" data-animation=\"\" data-delay=\"\">\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<h3 class=\"headline font-special fontsize-xxl fontweight-400 lh-inherit align-center transform-inherit no-transform\" style=\"margin: 0 0 20px 0; color: #222222;\">About the team!<\/h3><div class=\"headline font-inherit fontsize-m fontweight-400 lh-19 align-left transform-inherit no-transform\" style=\"margin: 0 10%;\">The team at Pinpoint works in a virtual world: with our individual experts choosing remote-working as the most productive and cost-efficient means of achieving a sound creative\/work\/life balance, but coming together as a group with our clients to combine effort and knowledge for effective results.<br \/>\nOur philosophy at Pinpoint is one of flexibility \u2013 we can offer a fully outsourced solution or we are more than happy to work in collaboration with your marketing and supplier teams. We like to view ourselves as an extension of your team and are happy to work on specific projects or a complete campaign. Essentially we&#8217;ll add value however we work with you!<\/p>\n<p>Our core team members are:<\/div>\n\t\t<\/div> \n\t<\/div> \n<\/div><\/div><div class=\"section-triangle\"><div class=\"section-triangle-color\" style=\"border-color: #ffffff transparent transparent transparent;\"><\/div><\/div><div  class=\"wpb_row vc_row-fluid standard-section section  section-no-parallax  stretch   \" data-speed=\"1\" style=\"background-color: #2a79bf; padding-top: 75px; padding-bottom: 50px; \"><div class=\"col span_12 color-light left\">\n\t<div class=\"vc_col-sm-3 wpb_column column_container col no-padding color-dark\" style=\"\" data-animation=\"\" data-delay=\"\">\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<div class=\"member wpb_content_element\"><div class=\"member-img\"><img decoding=\"async\" src=\"https:\/\/www.pinpoint-marketing.co.uk\/site\/wp-content\/uploads\/2015\/07\/Jan-ret1.jpg\" alt=\"\" \/><\/div><h4>Jan Wood<\/h4><div class=\"member-role\">Managing Director<\/div><div class=\"member-content\"><p>The founder of Pinpoint, Jan works with our customers to understand their brief and objectives. She brings together the right team members to get the job done and acts as key liaison from start to finish. She\u2019s a copywriter and creative thinker with experience of a huge variety of industries and commercial enterprises. Jan is equally at home working with corporate clients and SMEs and having worked both client and agency side, she understands a project from every perspective.<\/p><\/div><\/div>\n\t\t<\/div> \n\t<\/div> \n\n\t<div class=\"vc_col-sm-3 wpb_column column_container col no-padding color-dark\" style=\"\" data-animation=\"\" data-delay=\"\">\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<div class=\"member wpb_content_element\"><div class=\"member-img\"><img decoding=\"async\" src=\"https:\/\/www.pinpoint-marketing.co.uk\/site\/wp-content\/uploads\/2015\/07\/roz_pic.jpg\" alt=\"\" \/><\/div><h4>Roz Chandler<\/h4><div class=\"member-role\">Head of Digital Media<\/div><div class=\"member-content\"><p>Roz helps our clients leverage the latest digital tools and strategies required to rapidly increase customer revenue and maximise the returns on marketing investment. She and her team have worked across traditional and new media, within agencies and also in client organisations, giving a broad breadth of experience in a wide variety of projects.<\/p><\/div><\/div>\n\t\t<\/div> \n\t<\/div> \n\n\t<div class=\"vc_col-sm-3 wpb_column column_container col no-padding color-dark\" style=\"\" data-animation=\"\" data-delay=\"\">\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<div class=\"member wpb_content_element\"><div class=\"member-img\"><img decoding=\"async\" src=\"https:\/\/www.pinpoint-marketing.co.uk\/site\/wp-content\/uploads\/2015\/07\/richard.jpg\" alt=\"\" \/><\/div><h4>Richard Smith<\/h4><div class=\"member-role\">Head of Video Productions<\/div><div class=\"member-content\"><p>With over 20 years\u2019 experience working with clients in a wide variety of sectors: financial, legal, industrial, consumer, education and training; with budgets small and large, Richard will lead, guide or assist you to get the most from your project requirements AND get the desired results. Video is often an unfamiliar medium for clients to work in it can be hard to envisage the final result from the beginning. Richard and his team will partner with you through the process \u2013 ensuring a professional, practical and successful outcome.<\/p><\/div><\/div>\n\t\t<\/div> \n\t<\/div> \n\n\t<div class=\"vc_col-sm-3 wpb_column column_container col no-padding color-dark\" style=\"\" data-animation=\"\" data-delay=\"\">\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<div class=\"member wpb_content_element\"><div class=\"member-img\"><img decoding=\"async\" src=\"https:\/\/www.pinpoint-marketing.co.uk\/site\/wp-content\/uploads\/2015\/07\/IMG_3307-ret3fin.jpg\" alt=\"\" \/><\/div><h4>Stew Dempster<\/h4><div class=\"member-role\">Head of Graphic Design &amp; Print<\/div><div class=\"member-content\"><p>Creativity, design and an eye for detail are vital elements in any print project: be that your company brochure, a total rebranding or simple logo, exhibition graphics, internal or external communications material. Stewart has over 20 years\u2019 experience of producing high quality, relevant design and print, often working to very tight deadlines (doesn\u2019t everyone?), within a wide variety of budgets. He and his team will bring a fresh approach to any brief.<\/p><\/div><\/div>\n\t\t<\/div> \n\t<\/div> \n<\/div><\/div><div class=\"section-triangle\"><div class=\"section-triangle-color\" style=\"border-color: #2a79bf transparent transparent transparent;\"><\/div><\/div><div id=\"digital\" class=\"wpb_row vc_row-fluid full-width-section section  section-no-parallax  stretch   \" data-speed=\"1\" style=\"\"><div class=\"col span_12 color-dark left\">\n\t<div class=\"vc_col-sm-6 wpb_column column_container col padding-7 color-dark\" style=\"background-color: #f9f9f9; \" data-animation=\"\" data-delay=\"\">\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<h2 class=\"headline font-special fontsize-xxxl fontweight-700 lh-inherit align-left transform-uppercase \" style=\"margin: 0 0 0 0;\">Digital Media<\/h2><div class=\"divider divider5\" style='margin:10px 0 25px 0 !important;'><\/div>\n\t<div class=\"wpb_text_column wpb_content_element \">\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p><b>We\u2019ll help to drive meaningful traffic to your sites and ensure an on-going, sensible conversation takes place between you and your customers. Through individual, tactical activities, or a combined strategy:<\/b><\/p>\n<p>Search Engine Optimisation (SEO)<\/p>\n<p>Digital Strategy<\/p>\n<p>Online PR and Social Media<\/p>\n<p>Email Marketing<\/p>\n<p>Websites and Microsites<\/p>\n<p>Pay Per Click<\/p>\n<p>Video Marketing<\/p>\n<p>Data Acquisition<\/p>\n\n\t\t<\/div>\n\t<\/div>\n\n\t\t<\/div> \n\t<\/div> \n\n\t<div class=\"vc_col-sm-6 wpb_column column_container col vertical-center padding-5 color-dark\" style=\"background-image: url(https:\/\/www.pinpoint-marketing.co.uk\/site\/wp-content\/uploads\/2015\/07\/dm.jpg); \" data-animation=\"\" data-delay=\"\">\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<div class=\"spacer\" style=\"height: 250px;\"><\/div>\n\t\t<\/div> \n\t<\/div> \n<\/div><\/div><div id=\"video\" class=\"wpb_row vc_row-fluid full-width-section section  section-no-parallax  stretch   \" data-speed=\"1\" style=\"\"><div class=\"col span_12 color-dark left\">\n\t<div class=\"vc_col-sm-6 wpb_column column_container col vertical-center padding-5 color-dark\" style=\"background-image: url(https:\/\/www.pinpoint-marketing.co.uk\/site\/wp-content\/uploads\/2015\/07\/aboutbanner.jpeg); \" data-animation=\"\" data-delay=\"\">\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<div class=\"spacer\" style=\"height: 250px;\"><\/div>\n\t\t<\/div> \n\t<\/div> \n\n\t<div class=\"vc_col-sm-6 wpb_column column_container col padding-7 color-light\" style=\"background-color: #222222; \" data-animation=\"\" data-delay=\"\">\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<h2 class=\"headline font-special fontsize-xxxl fontweight-700 lh-inherit align-left transform-uppercase \" style=\"margin: 0 0 0 0;\">Video Production<\/h2><div class=\"divider divider5\" style='margin:10px 0 25px 0 !important;'><\/div>\n\t<div class=\"wpb_text_column wpb_content_element \">\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p><b>As part of a combined strategy, or as a stand-alone communication, at Pinpoint, we will produce a quality, relevant video that gets your message across in the way that you want. From understanding the brief, offering advice and support, through story-boards, filming to final edit, we will undertake the complete job. <\/b><\/p>\n<p>Video content for digital media<\/p>\n<p>Video for conferences<\/p>\n<p>Video presentations<\/p>\n\n\t\t<\/div>\n\t<\/div>\n\n\t\t<\/div> \n\t<\/div> \n<\/div><\/div><div id=\"design\" class=\"wpb_row vc_row-fluid full-width-section section  section-no-parallax  stretch   \" data-speed=\"1\" style=\"\"><div class=\"col span_12 color-dark left\">\n\t<div class=\"vc_col-sm-6 wpb_column column_container col padding-7 color-dark\" style=\"background-color: #f9f9f9; \" data-animation=\"\" data-delay=\"\">\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<h2 class=\"headline font-special fontsize-xxxl fontweight-700 lh-inherit align-left transform-uppercase \" style=\"margin: 0 0 0 0;\">Design &amp; Print<\/h2><div class=\"divider divider5\" style='margin:10px 0 25px 0 !important;'><\/div>\n\t<div class=\"wpb_text_column wpb_content_element \">\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p><b>Whilst so much marketing and communications activity takes place through digital channels, there\u2019s still a place for traditional design and print. Whether you need a newsletter, simple leaflets, POS materials, support materials for an event or any other traditional print item, we can create and produce it for you. Our team members include copywriters and designers with a broad experience and because we work virtually, we can cherry pick the right person for your job.<\/b><\/p>\n\n\t\t<\/div>\n\t<\/div>\n\n\t\t<\/div> \n\t<\/div> \n\n\t<div class=\"vc_col-sm-6 wpb_column column_container col vertical-center padding-5 color-dark\" style=\"background-image: url(https:\/\/www.pinpoint-marketing.co.uk\/site\/wp-content\/uploads\/2015\/07\/dandp.jpg); \" data-animation=\"\" data-delay=\"\">\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<div class=\"spacer\" style=\"height: 250px;\"><\/div>\n\t\t<\/div> \n\t<\/div> \n<\/div><\/div><div id=\"event\" class=\"wpb_row vc_row-fluid full-width-section section  section-no-parallax  stretch   \" data-speed=\"1\" style=\"\"><div class=\"col span_12 color-dark left\">\n\t<div class=\"vc_col-sm-6 wpb_column column_container col vertical-center padding-5 color-dark\" style=\"background-image: url(https:\/\/www.pinpoint-marketing.co.uk\/site\/wp-content\/uploads\/2015\/07\/ev.jpg); \" data-animation=\"\" data-delay=\"\">\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<div class=\"spacer\" style=\"height: 250px;\"><\/div>\n\t\t<\/div> \n\t<\/div> \n\n\t<div class=\"vc_col-sm-6 wpb_column column_container col padding-7 color-light\" style=\"background-color: #222222; \" data-animation=\"\" data-delay=\"\">\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<h2 class=\"headline font-special fontsize-xxxl fontweight-700 lh-inherit align-left transform-uppercase \" style=\"margin: 0 0 0 0;\">Event Management<\/h2><div class=\"divider divider5\" style='margin:10px 0 25px 0 !important;'><\/div>\n\t<div class=\"wpb_text_column wpb_content_element \">\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p><a name=\"_GoBack\"><\/a><b>Need help to devise and run a road show? Need to launch a new product? Need to run a meeting or a small exhibition? Need to run an incentive programme? At Pinpoint, we have the knowledge and expertise to run your event from initial venue sourcing and hire, through to content production, support services and staffing. We\u2019re very flexible, though, so if you only want us to find the right place for your event \u2013 in the UK or overseas \u2013 we\u2019ll do just that. <\/b><\/p>\n\n\t\t<\/div>\n\t<\/div>\n\n\t\t<\/div> \n\t<\/div> \n<\/div><\/div><div  class=\"wpb_row vc_row-fluid standard-section section  section-no-parallax  stretch   \" data-speed=\"1\" style=\"\"><div class=\"col span_12 color-dark left\">\n\t<div class=\"vc_col-sm-12 wpb_column column_container col no-padding color-dark\" style=\"\" data-animation=\"\" data-delay=\"\">\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<div class=\"single_image wpb_content_element align-left   \" data-animation=\"none\" data-delay=\"0\"><img loading=\"lazy\" decoding=\"async\" width=\"1520\" height=\"412\" src=\"https:\/\/www.pinpoint-marketing.co.uk\/site\/wp-content\/uploads\/2015\/07\/brands2.png\" class=\"attachment-full\" alt=\"\" srcset=\"https:\/\/www.pinpoint-marketing.co.uk\/site\/wp-content\/uploads\/2015\/07\/brands2.png 1520w, https:\/\/www.pinpoint-marketing.co.uk\/site\/wp-content\/uploads\/2015\/07\/brands2-300x81.png 300w, https:\/\/www.pinpoint-marketing.co.uk\/site\/wp-content\/uploads\/2015\/07\/brands2-768x208.png 768w, https:\/\/www.pinpoint-marketing.co.uk\/site\/wp-content\/uploads\/2015\/07\/brands2-1024x278.png 1024w\" sizes=\"auto, (max-width: 1520px) 100vw, 1520px\" \/><\/div>\n\t\t<\/div> \n\t<\/div> \n<\/div><\/div><div  class=\"wpb_row vc_row-fluid standard-section section  section-no-parallax  stretch   \" data-speed=\"1\" style=\"background-color: #ffffff; padding-top: 100px; padding-bottom: 80px; \"><div class=\"col span_12 color-dark left\">\n\t<div class=\"vc_col-sm-12 wpb_column column_container col no-padding color-dark\" style=\"\" data-animation=\"\" data-delay=\"\">\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<h3 class=\"headline font-special fontsize-xxl fontweight-400 lh-inherit align-center transform-inherit no-transform\" style=\"margin: 0 0 20px 0; color: #ffffff;\">Brands<\/h3><div class=\"headline font-inherit fontsize-m fontweight-400 lh-19 align-center transform-inherit no-transform\" style=\"margin: 0 15%; color: #999999;\">Pinpoint Marketing (UK) Limited<br \/>\n11 James Way, Marshall Court, Bletchley,<br \/>\nMilton Keynes MK1 1SU, United Kingdom<br \/>\n01908 274999<\/div>\n\t\t<\/div> \n\t<\/div> \n<\/div><\/div><div  class=\"wpb_row vc_row-fluid standard-section section  section-no-parallax  stretch   \" data-speed=\"1\" style=\"\"><div class=\"col span_12 color-dark left\">\n\t<div class=\"vc_col-sm-12 wpb_column column_container col no-padding color-dark\" style=\"\" data-animation=\"\" data-delay=\"\">\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t\n\t<div class=\"wpb_text_column wpb_content_element \">\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t\n\t\t<\/div>\n\t<\/div>\n\n\t\t<\/div> \n\t<\/div> \n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"Pinpoint is a collective made up of individuals who are expert in their chosen fields: Graphic Design: Video Production: Event Management: Web Design and Social Media At Pinpoint Marketing, we help our customers communicate with their customers: be those customers external, or internal. Whether that\u2019s through digital media channels, via audio-visual communications, graphic design and print, or through physical events, we have the expertise to help. The creation of one cohesive approach through a variety of channels is our strength. From devising strategy, through to implementation of campaigns and all their component elements, our team of specialists will work with you to achieve your end goals. Take a look at each element in overview. Talk to us to find out more. Digital media Video Production Internal &amp; External Communications Event Management About the team!The team at Pinpoint works in a virtual world: with our individual experts choosing remote-working as the most productive and cost-efficient means of achieving a sound creative\/work\/life balance, but coming together as a group with our clients to combine effort and knowledge for effective results. Our philosophy at Pinpoint is one of flexibility \u2013 we can offer a fully outsourced solution or we are more than happy [...]","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"open","ping_status":"open","template":"","meta":{"footnotes":""},"class_list":["post-15298","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/www.pinpoint-marketing.co.uk\/site\/wp-json\/wp\/v2\/pages\/15298","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.pinpoint-marketing.co.uk\/site\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.pinpoint-marketing.co.uk\/site\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.pinpoint-marketing.co.uk\/site\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.pinpoint-marketing.co.uk\/site\/wp-json\/wp\/v2\/comments?post=15298"}],"version-history":[{"count":56,"href":"https:\/\/www.pinpoint-marketing.co.uk\/site\/wp-json\/wp\/v2\/pages\/15298\/revisions"}],"predecessor-version":[{"id":15645,"href":"https:\/\/www.pinpoint-marketing.co.uk\/site\/wp-json\/wp\/v2\/pages\/15298\/revisions\/15645"}],"wp:attachment":[{"href":"https:\/\/www.pinpoint-marketing.co.uk\/site\/wp-json\/wp\/v2\/media?parent=15298"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}